MGM Resorts Campaign

MGM Resorts introduced a vibrant and spirited headline campaign aimed at captivating both existing and potential clients.

Seeking a font that exuded boldness, confidence, and sophistication with a touch of personality to convey its message, MGM commissioned the creation of a custom 3D font. This bespoke font was meticulously textured, illuminated, and animated to bring an extra dimension to the headlines.

Moreover, innovative lighting techniques were employed to evoke the essence of entertainment, enhancing the visual impact of the campaign across various digital platforms including digital out-of-home displays and web banners.