The Lab

Hal Wolverton and Alicia Johnson recently became members of The Lab, a prestigious media arts production firm that brings together designers with classical training and technical expertise. Their mission was to enhance the company's branding, leading to the development of a vibrant, adaptable, and motion-oriented visual identity.

By engaging in thorough discussions, conducting audience analyses, and researching competitors, we meticulously curated a comprehensive style guide to uphold brand uniformity. Leveraging a modular design methodology provided versatility, while prioritizing motion graphics further elevated the brand's overall appeal.

Continuous feedback loops were instrumental in steering the creative process, ultimately resulting in the successful launch of a cohesive and versatile branding system across various platforms.