Microsoft Surface Campaign

The primary goal of the Microsoft Surface campaign was to visually showcase Microsoft's laptop portfolio and its partnerships in a sleek and straightforward manner. This was achieved through the use of a modular surface that could easily adapt to display the laptops from various angles. Whenever a partner's laptop was featured, a flood of blue was strategically incorporated to serve as an anchor, connecting with Microsoft's brand language.

The campaign enlisted the skills of the talented photographer, Sam Hofman. His distinctive visual style, keen eye for lighting, and technical expertise played a pivotal role in attaining a level of craftsmanship essential for imparting a sense of visual sophistication and bringing out the often-overlooked beauty of the products. The resulting imagery not only showcased the product features but also aimed to reinforce Microsoft's brand identity, emphasizing aesthetics and attention to detail throughout the campaign.