State of Connecticut

Creating a logo for a state typically involves incorporating elements such as the state's shape, an animal, a flower, or other recognizable symbols. Recognizing the challenge of effectively branding a state, we understood the importance of creating a logo that could seamlessly adapt to various contexts, whether large or small.

Our approach tackled two main objectives. Firstly, we drew inspiration from the iconic "FedEx" logo, particularly admiring the subtle incorporation of the arrow within the contour of the uppercase "E" and lowercase "x". Secondly, our strategy aimed to engage people creatively within the logo.

Thus, we crafted a simple yet versatile mark, merging the letters "C" and "T" into a cohesive logotype. This design not only serves well in various formats but also allows for creative interpretations, such as illustrations, paintings, and abstract forms, by knocking out elements within the shape.